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The stand of Pibamarmi Photoes by © Alberto Parise

44th Marmomacc – Verona 30 September/3 October 2009
Marmomacc presents the third edition of the Best Communicator Award for exhibitors at the Show. The Award aims to highlight the importance of exhibit design for understanding the constructive and decorative potential of marble and stone materials, as well as the services offered by exhibitors.
The design of stands for exhibition events, even in the marble and stone sector, ensures added value since it is a very effective tool in communicating the vocation of the company.
In view of the continual increase in national and international professional visitors, Marmomacc is convinced that even the levels attainable by design exhibits can be improved to improve satisfaction of exhibitors and visitors alike, as well as to valorise perception of materials and applications.
The Award highlights important collaborations between professionals in the marble and stone sector and well-known architects. In short, the two top Awards made jointly at the last edition went to Il Casone with Claudio Silvestrin and Pibamarmi with Michele De Lucchi and Philippe Nigro.
The Award was made to Il Casone Co. for skill in processing and valorising a single-colour stone through various surface effects achieved by delicate processing. This was achieved through the symbolic form of the spiral, generating a measured and sophisticated impact; and to Pibamarmi Co. for the effectiveness of its exhibition proposal based on the continuity of a creative relationship between the designer and the company, which in turn developed into a design concept focusing on originality.. A single colour shade valorises the processing of stone surfaces and modular play capable of communicating formal lightness and transparency.
These examples demonstrate the versatility of stone materials in creating temporary spaces and express the capacity of such set-ups to achieve a poetic vision, emotional impact and communicative effects. Exhibition stands do not merely indicate the simple presence of the company but can highlight research and production quality. And these values emerge in the care devoted to the setting itself, its details – the sensitive juxtaposition between products on show and the components of the set-up itself or else their coherence. It is not just a question of highlight architecture but first and foremost the interpretation of the identity of the exhibitor.
Stone it is a particularly stimulating element for “exhibit design”, since it promotes elegant dialogue between different materials, surfaces and finishes, forms and functions of the objects and the space. As already mentioned, such set-ups make it possible to demonstrate to visitors the potential use of materials and processing operations. Inasmuch, the exhibit design project also becomes a kind of “joint venture” between the architectural sphere and company marketing.

The stand of Il Casone Photoes by © Alberto Parise

During Marmomacc 2009, an authoritative jury comprising: Mauro Albano (Brand Manager of Marmomacc), Aldo Bottoli (Ricerca Sistema Osservatori Colore), Oscar Colli (Il Bagno Oggi e Domani), Vincenzo Pavan (Coordinator of architecture events for Marmomacc) and Livio Salvadori (Casabella), will reward the best stand with a precious design object.

See also Marmomacc